波特战略的细化

A refinement of Porter's strategies

STRATEGIC MANAGEMENT JOURNAL · 1987
被引 212
人大 AFT50UTD24ABS 4*

中文导读

对迈克尔·波特的通用战略提出若干细化改进,旨在增强其对学者和企业高管的实用价值。

Abstract

Abstract Michael Porter has formulated a set of generic strategies and addressed them to academicians in the fields of economics and strategic management and to top managers of businesses. This article suggests several refinements to his ideas which may further enhance their value to academicians and practitioners.

战略管理经济学商业管理