销售队伍自动化:回顾、批评与研究议程

Sales force automation: review, critique, research agenda

INTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS · 2006
被引 86
人大 A-ABS 3

中文导读

回顾并批评了销售队伍自动化的研究文献,发现现有研究仅回答四个问题,并从理论与方法上提出批评,最后给出未来研究议程。

Abstract

We review and critique the research literature on sales force automation (SFA). SFA involves the application of information technology to support the sales function. SFA software provides functionality that helps companies manage sales pipelines, track contacts and configure products, inter alia . The paper is organized into four main sections. First, we review the SFA environment, identifying definitions, vendor classifications and software attributes. We then move to a review and classification of the academic research that has been published on SFA. We find that the entire body of SFA knowledge attempts to answer just four questions: Why do organizations adopt SFA? What are the organizational impacts of SFA? What accounts for the success or failure of SFA projects? What accounts for variance in salesperson adoption of SFA? We then critique this body of knowledge on a number of theoretical and methodological grounds, and finally propose a research agenda for the future.

销售管理信息技术营销知识管理