Eliciting Cognitions of Strategizing Using Advanced Repertory Grids in a World Constructed and Reconstructed
指出以往战略研究中凯利方格法因元素选择单一而受限，提出使用异质性元素可更深入引出战略制定中的复杂认知，对研究战略认知的学者有参考价值。
Previous application of the repertory grid technique in the strategy field has been noteworthy. However, all have been imprisoned by their adherence to strict element choice based on grid protocol. Elements in past studies have either focused on all competitor companies, or all strategic decisions, or all decision makers, or all strategic issues, inter alia, in an effort to learn more about how strategists see, interpret, and make sense of their strategy experiences. This research note outlines how current strategy research can be advanced by the use of more heterogeneous elements for grid applications, hence allowing researchers to go deeper into eliciting more complex strategic cognitions on how strategy is crafted and recrafted in a world constructed and reconstructed.