The Determinants of Commercialization Strategy: Idiosyncrasies in British and German Biotechnology
研究了市场因素对英国（自由市场经济）和德国（协调经济）生物技术企业商业化战略决策的影响，发现两国存在不同模式。
The intention of this paper is to investigate whether market–related factors have a stronger influence on the strategic decision making of ventures in “liberal market economies” than on that of their counterparts in “coordinated economies.” Thereby, I focus on a particularly important strategic decision that firms face—the commercialization choice. Using a unique survey data set on the commercialization of British and German biotechnology firms, I analyze the determinants of commercialization strategy, paying particular attention to national idiosyncrasies. Together, the findings indicate that the commercialization strategy follows distinct patterns in the British “liberal market economy” and the German “coordinated economy.”