Operationalizing the Concept of Business-Level Strategy in Research
讨论业务层战略的不同操作化方式、优缺点及适用研究问题，帮助研究者选择合适的方法。
The concept of strategy continues to elude a common definition and operationalization. My purpose in this paper is to discuss alternative ways of operationalizing strategy, their strengths and limitations, and their appropriateness to different research questions. My particular focus is on business-level strategies, and I include an overview of available research questions involving business-level strategy.