基于选择联合分析、恒定和量表与最佳-最差标度得出的重要性权重与支付意愿测度的比较

A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best–worst scaling

• Jordan J. Louviere
• Towhidul Islam · 圭尔夫大学 通讯