A Primer on Internet Organizational Surveys
综述电子邮件和万维网两种互联网自填调查方式的优缺点，并就提高样本代表性、构建抽样框、提高回复率及管理匿名性和保密性提出建议。
With so many individuals linked to the Internet and so many possible ways to reach them, the debate for organizational scholars is no longer over whether Internet self-administered surveys are possible but rather over the comparative understanding and the relative advantages and disadvantages of these surveys. Because relevant research has generally been fragmented and narrow in scope, making comparisons difficult, the authors review and assess the research on Internet selfadministered surveying modalities of electronic mail and the World Wide Web. Then, they provide recommendations that address problematic and controversial aspects of these modalities, including ways to increase the representativeness of samples, construct sampling frames, increase response rates, and manage anonymity and confidentiality.