帮助员工应对功能失调的顾客

Helping Employees Deal With Dysfunctional Customers

JOURNAL OF SERVICE RESEARCH · 2013
被引 79
人大 A-ABS 4

中文导读

研究管理者如何通过干预措施(如社会支持、授权、奖励)帮助员工应对不合理顾客行为,提升员工满意度和忠诚度,并发现对频繁遭遇严重负面互动的员工效果更显著。

Abstract

While considerable research explores job stress interventions for employees dealing with legitimate customer complaint behavior, managerial interventions relating to illegitimate, unreasonably dysfunctional customer behavior have been largely overlooked. Drawing on justice theory and using survey and experimental data, this study investigates perceived justice as the underlying mechanism through which managerial interventions affect satisfaction and loyalty among employees exposed to dysfunctional customer behavior. In addition, this study explores the contingency factors that affect this relationship. The findings offer managerial insights into how to protect employees from detrimental consequences of highly negative interactions with dysfunctional customers. This research suggests that managers should continually reinforce employees’ perceptions of fairness through interventions such as social support, participation, empowerment, and reward. Results also indicate that managers particularly need to direct intervention efforts to employees who are exposed to frequent and seriously negative interactions with dysfunctional customers.

组织行为学服务营销人力资源管理顾客行为