ORGANIZATIONS AS RHETORIC: KNOWLEDGE‐INTENSIVE FIRMS AND THE STRUGGLE WITH AMBIGUITY
质疑知识密集型工人和企业的功能性观点，提出知识是制度化的神话和理性替代品，强调知识工作的模糊性，并指出组织通过修辞策略应对这种模糊性。
ABSTRACT This article discusses the concepts of knowledge‐intensive workers and firms. the functional view is questioned and a perspective on knowledge as institutionalized myth and rationality‐surrogate is proposed. the ambiguity of knowledge work is emphasized and it is argued that a crucial dimension of a knowledge‐intensive organization concerns the struggle with this ambiguity, which leads to efforts to refine various rhetorical strategies. Besides those stressing knowledge, science and rationality, the article points to rhetoric describing employees in knowledge‐intensive firms as possessing other personal qualities and orientations than personnel employed in bureaucracies.