Media, Political Pressure, and the Firm: The Case of Petroleum Pricing in the Late 1970s
实证研究1979年石油危机期间，大型国内石油公司是否比不太知名的同行更压低产品价格，发现媒体关注度影响了家用取暖油的价格比率，但对同一公司的残余燃料油价格比率无影响，表明政治敏感期差异化定价的合理性。
This paper empirically examines whether major domestic oil companies held down product prices relative to their less visible counterparts during the 1979 oil crisis. We compare company prices on unregulated fuel oil with a measure of political pressure—the level of television coverage of the energy crisis. We find that media coverage influenced home heating oil price ratios, but did not influence residual fuel oil price ratios for the same companies. We argue that this differential pricing pattern is rational in a politically sensitive period.