Marketing Strategy in a Slow Growth Economy
提出在1980年代缓慢增长经济中，企业需从战略规划转向战略管理，通过选择客户、市场细分、产品差异化和销售部署来提升生产力和绩效，核心是承诺为客户提供优质产品和服务。
The markets of the 1980s require an entirely different perspective, a new set of assumptions about the environment and some fundamentally new approaches to the challenge of sustained development of the enterprise. There is no stronger tool for improving company productivity and performance than an improved marketing capability. This entails a shift from strategic planning to strategic management; a strategic choice of customers; a renewed focus on market segmentation, product differentiation, and positioning; and improved sales force deployment. The most basic commitment of all must be to the customer—a commitment to quality products and service and innovative, timely solutions to customer problems.