一个交互式战略分析框架

An interactive strategic analysis framework

STRATEGIC MANAGEMENT JOURNAL · 1988
被引 34
人大 AFT50UTD24ABS 4*

中文导读

提出了一个帮助管理者系统评估战略备选方案的框架,并用实例展示了环境因素信念变化如何影响战略方案的收益。

Abstract

A framework is presented that helps managers systematically evaluate strategic alternatives. We empirically illustrate how to use the framework, and show how changes in beliefs about environmental factors affect the payoffs of specified strategic alternatives.

战略管理管理科学商业经济学