考虑顾客遗憾的利他动态定价

Altruistic Dynamic Pricing with Customer Regret

Scandinavian Journal of Economics · 2010
被引 20
人大 A-ABS 3

中文导读

研究企业将消费者因价格意外变动产生的遗憾成本内部化,发现这能解释为何刚性价格企业的涨价幅度对通胀不敏感,且比固定成本模型导致更多变的价格变动,并有助于合理化提前宣布涨价的做法。

Abstract

Abstract A model is considered in which firms internalize the costly regret that consumers experience when prices change unexpectedly. This regret is greater when prices change by more, and this can explain why the actual size of price increases for firms with rigid prices is less sensitive to inflation than in models with fixed costs of changing prices. Regret costs of this form also lead to more variable price changes than fixed costs do. Last, the practice of announcing price increases in advance is easier to rationalize with regret concerns by consumers than with more standard approaches to price rigidity.

利他动态定价顾客后悔价格刚性通胀敏感性