金钱、理智与沉没成本:资源分配决策的生命周期模型

Dollars, Sense, and Sunk Costs: A Life Cycle Model of Resource Allocation Decisions

Academy of Management Review · 1984
被引 158
人大 A+FT50UTD24ABS 4*

中文导读

提出一个生命周期模型,借用会计中的时间调整回报率来描述沉没成本对未来预期回报率的影响,用于分析负面反馈如何影响是否继续投入资源完成项目的决策。

Abstract

Decisions as to whether to cut off a losing enterprise (clouded by what already has been invested in the venture) may be facilitated by a new model proposed here—the life cycle model. The model, borrowing an accounting measure (the time adjusted rate of return) to describe the effect of “sunk costs” on the expected rate of return for future costs in a project, is used to examine the relevance of negative feedback to the decision to commit further resources to completion of a project.

沉没成本资源分配决策生命周期模型时间调整收益率