A Principle for Corner Store Positioning under Intrinsic Modeling for Traffic Orientation*
研究了在十字路口便利店竞争中，基于交通行驶方向（靠右或靠左）的定位原则，发现新店应顺时针或逆时针紧邻已有商店，并分析了消费者偏好、交通流量和位置潜力对竞争策略的影响。
ABSTRACT This paper presents the following normative positioning principle in convenience store competition at an intersection. In countries where traffic advances on the right (left) side of the street, other things being equal, a convenience corner store should locate clockwise (counterclockwise) adjacent to the already established stores. This principle is established within a spatial framework emphasizing the relationship among the following: consumer‐driver preferences, relative volume of traffic movements, and store potential at different corners. The analysis demonstrates the dependence of competitor strategy on available locations, sequence of positioning, and utility considerations.