Product Champion Characteristics in France and Germany
研究了法国和德国产品冠军的地位、资历与文化背景如何影响他们争取高层支持的能力，发现产品冠军的有效特征因国家文化而异。
This study examines the relationship between the status and seniority of product champions, their cultural context and the ability of product champions to enlist top management support for an innovation project. Based on a sample of 82 French and 101 German champions, this work suggests that the effectiveness and crucial characteristics of product champions may vary across national cultures.