A Consumer Perspective on Value Creation
从消费者体验到的利益出发，说明企业通过提升消费者利益可以增加整个价值系统的支付，从而创造价值。这补充了企业定位、交易成本和资源基础等价值捕获视角，有助于厘清价值创造与价值捕获的区别。
I show how company strategies that focus on improving consumer benefits can create value by increasing consumer payments to an entire value system. This “consumer benefit experienced” viewpoint on value creation complements the value capture orientations of the firm positioning, transaction cost, and resource-based approaches. It helps to clarify often-blurred distinctions between value creation and value capture and offers an additional tool for addressing intractable issues in strategic management.