Generating Objectives: Can Decision Makers Articulate What They Want?
通过三项实证研究和一项真实企业案例，发现决策者在制定重要决策时，会遗漏近一半自己后来认为相关的目标，且遗漏的目标几乎与自行生成的目标同等重要，表明决策者利用个人知识和价值观形成目标的能力存在明显不足。
Objectives have long been considered a basis for sound decision making. This research examines the ability of decision makers to generate self-relevant objectives for consequential decisions. In three empirical studies, participants consistently omitted nearly half of the objectives that they later identified as personally relevant. More surprisingly, omitted objectives were perceived to be almost as important as those generated by participants on their own. These empirical results were replicated in a real-world case study of strategic decision making at a high-tech firm. Overall, our research suggests that decision makers are considerably deficient in utilizing personal knowledge and values to form objectives for the decisions they face.