The Demand for Consumer Durables in the United Kingdom in the Interwar Period
研究两次世界大战期间英国汽车拥有率的区域差异,发现美国式规模生产策略因需求侧约束无法创造大众市场,低拥有率是企业理性应对的结果。
Distinct diffusion curves are identified by model type and significant differences in regional motor car ownership in the interwar U.K. economy. We assess the viability of applying mass production strategies such as Ford and General Motors pursued in America. Given the demand-side constraints present in the U.K. market, the price reductions made possible by the exploitation of economies of scale were insufficient to create a mass market. Hence, the relatively low levels of ownership achieved can be seen as a rational response to the constraints perceived by firms.