Customer education: A new frontier for human resource development
探讨人力资源开发如何通过客户教育实现企业与客户的共同学习、增强承诺和长期合作，并以通用电气的四个案例说明实施策略。
Abstract In recent years, Human Resource Development has begun to focus on customers. Involving customers in traditional management development, team building, and value setting activities has enormous payoffs for firms. Customers and firms experience mutual learning, increased commitment, and long‐term unity. Four cases of customer education inside General Electric illustrate the implications of customer education for HR and suggest ways in which firms can implement a customer education strategy.