Serendipity in Entrepreneurship
界定了创业中的意外发现概念，探讨其与先验知识、系统搜索的关系，并联系演化理论、社会经济制度和社会心理学，指出意外发现可能是创业的普遍特征，对研究和实践有启示。
This paper addresses the concept of serendipity in entrepreneurship, defined as search leading to unintended discovery. It conceptually delineates serendipity, showing how it is related to the entrepreneurship literature on prior knowledge and systematic search. The paper also discusses how serendipitous entrepreneurship relates to some aspects of evolutionary theory, socio-economic institutions, and social psychology. It is suggested that serendipity may be a quite prevalent feature of entrepreneurship and thus has implications for both research and practice.