The Role of Attitudes and Objectives in Farmer Decision Making: Business and Environmentally‐Oriented Behaviour in Scotland
研究了苏格兰200多名农民的态度、目标和行为之间的关系，发现心理因素在农民决策中起关键作用，对理解农业政策制定和环境保护有参考价值。
Despite considerable effort to understand and represent decision making by farmers, there has been little attempt to integrate socio‐economic, psychological and farming variables within a comprehensive framework. This paper attempts to do this in the context of two types of farming behaviour ‐ business and environmental ‐for a sample of over 200 Scottish farmers. Using variables covering their attitudes, objectives and behaviours relevant to many aspects of farming, we proposed mediating variables models of business‐oriented and environmentally‐oriented farming behaviours. Structural equation modelling was used to test the adequacy of the proposed models. The results of the study emphasise the importance of psychological factors in the decision making of farmers.