服务研究中的关键事件技术

The Critical Incident Technique in Service Research

JOURNAL OF SERVICE RESEARCH · 2004
被引 1047
人大 A-ABS 4

中文导读

综述了关键事件技术在服务研究中的应用,分析了141项研究,为研究者提供方法应用和报告指南。

Abstract

The Critical Incident Technique (CIT) has been used in a variety of service contexts in recent years to explore service research issues and has been instrumental in advancing our understanding of these issues. Despite the popularity of this methodology, no published research synthesis systematically examines this research. The primary purpose of this study is to review the use of the CIT method in service research to (a) help current and future researchers employing the CIT method to examine their methodological decisions closely and (b) suggest guidelines for the proper application and reporting of the procedures involved when using this method. The study provides an overview of the CIT method, reports the results of a research synthesis conducted of 141 CIT studies appearing in service marketing and management publications, discusses implications for service research, and suggests guidelines for researchers employing this method.

服务营销服务管理研究方法关键事件技术