Happy together?
研究了管理型供应链作为战略联盟时面临的社会困境问题，即企业因担心伙伴机会主义行为而投资不足，并探讨了通过单边或联合行动维持高信任以创造附加值的解决方案。
Abstract Supply chains are beginning to displace firms as the competitive entity in the global marketplace. Managed supply chains offer the promise of added value through proactive cooperative efforts among participating firms. However, as a strategic alliance, managed supply chains represent a form of social dilemma: supply chain alliances may fail because participating firms fear opportunistic behavior on the part of other alliance participants, and as a consequence underinvest their information and resources into the alliance. The interdependence structure of the alliance may contribute to this problem. Viewing managed supply chains as a form of social dilemma also identifies solutions that may be implemented unilaterally by individual firms or jointly by the alliance to maintain the “indispensable virtue” of high trust that allows supply chains to effectively create added value.