时间敏感型消费者的购物模型

Shopping Model of the Time‐Sensitive Consumer

DECISION SCIENCES · 1989
被引 51
人大 AABS 3

中文导读

将时间敏感型消费者的购物行为建模为经济选择模型,考虑通勤和店内时间成本与存储成本等的平衡,并通过实证检验模型及其扩展(包括促销倾向)。

Abstract

ABSTRACT The shopping behavior of time‐sensitive consumers has been modeled as an economic model of choice. Consumers are said to balance the costs of time spent commuting to the store and in the store with storage costs and other nontime costs of shopping. In so doing, these consumers tend to minimize their overall costs. Propositions are developed and tested using this economic model of shopping. The model is extended beyond time sensitivity to include deal proneness; further propositions are developed and tested using the extended model. The empirical results support the derived models.

消费者行为经济模型零售时间成本购物决策