Growth Strategies for Small Firms: Principles and Case Studies
研究了小企业在初创后如何选择成长策略，提出应优先采用市场开发和产品开发策略，并通过澳大利亚小企业案例验证了这些原则。
Chad Perry lectures at the Queensland Institute of Technology, Brisbane, Australia. This paper considers growth strategies for small firms after they have become established after start-up. Terms describing growth strategies are presented and principles for choosing between the strategies are developed. It is established that growth strategies should be niche strategies and hypothesized that the most appropriate strategies are market development and product development strategies, in that order. Case studies of small Australian growth firms are examined to verify those principles. The cases demonstrate the soundness of the hypotheses developed and also that a consolidation phase is required after each growth surge. They also suggest that the first growth surge often results from a disturbance event and requires credible examples of mentors.