理性疏忽的卖方:销售与离散定价

Rationally Inattentive Seller: Sales and Discrete Pricing

Review of Economic Studies · 2015
被引 143
人大 A+FT50ABS 4*

中文导读

研究了在没有调整成本的情况下,理性疏忽的卖方如何导致价格刚性,即价格在一段时间内保持不变然后跳跃,并解释了传统调整成本模型难以解释的定价模式。

Abstract

Prices tend to remain constant for a period of time and then jump. In the literature, this “rigidity” is usually interpreted to reflect a cost of adjusting prices. This article shows that price rigidity can alternatively reflect optimal price setting when there are no adjustment costs, namely, if the seller is rationally inattentive. The model generates non-trivial pricing patterns that are consistent with the data and that are hard to explain with the traditional adjustment-cost model. In particular, prices are adjusted frequently but move back and forth between a few given values, hazard functions are downward sloping, and responses to persistent shocks are sluggish. These results are obtained in a model that implements rational inattention without simplifying assumptions on the functional forms of the processed signals.

理性疏忽价格刚性离散定价价格调整