不确定性选择中的相似性判断:对后悔理论预测的重新解释

Similarity Judgments in Choice Under Uncertainty: A Reinterpretation of the Predictions of Regret Theory

Management Science · 1998
被引 65
人大 A+FT50UTD24ABS 4*

中文导读

通过实验发现,独立性、占优性和不变性违反的发生频率对选项的统计依赖不敏感,但对选项呈现方式敏感,支持这些行为源于相似性判断的假设。

Abstract

The Regret theory of Loomes and Sugden (1982) predicts choice anomalies implied by other alternatives to expected utility (e.g., violations of the independence axiom). It also makes unique and controversial predictions regarding the rational violation of stochastic dominance and invariance. All these predictions depend critically on assumptions regarding the statistical independence or dependence of the available alternatives. None of the predictions depend on the framing or representation of the alternatives. Leland (1994) shows that a model of choice based on similarity judgments predicts choices implied by Regret theory. In contrast to Regret theory, however, these predictions depend critically on the way the choices are framed and not on the dependence or independence of the alternatives. This paper presents experimental results indicating that the frequencies with which violations of independence, dominance, and invariance occur are, in most cases, insensitive to the statistical dependence or independence of the alternatives but sensitive to the way the choices are presented. These findings support the hypothesis that such behaviors arise as a consequence of reliance upon similarity judgments.

相似性判断后悔理论选择异常框架效应