A NOTE ON MAIL SURVEYS AND RESPONSE RATES IN LOGISTICS RESEARCH
记录了物流期刊中邮件调查回复率的下降趋势,并对两大物流期刊的邮件调查结果进行内容分析,发现问卷发放量越大,回复率越低。
Logistics researchers frequently use mail surveys to collect data. This paper documents the decline in response rates to surveys reported in JBL, and presents a content analysis of mail survey results reported in two leading logistics journals, the Journal of Business Logistics and the International Journal of Physical Distribution and Logistic Management. One interesting finding is the more questionnaires mailed out in a given study, the lower the response rate.