多模态方法的实践、跨文化沟通的挑战与应对之策

The Practice of Multimodal Approaches, the Challenge of Cross-Cultural Communication, and the Search for Responses

HUMAN RELATIONS · 1999
被引 24
人大 AFT50ABS 4

中文导读

探讨多模态方法带来的跨文化沟通挑战,认为仅靠“框架”或“话语”单一方法不足,提出两者结合才能有效应对社会问题。

Abstract

The development of multimodal approaches presents an opportunity for human beings to increase their competence in managing complexity, while at the same time brings a challenge of cross-cultural communication. Some claim that two approaches have been proposed for tackling this challenge: an approach of "frameworks" and an approach of "discourse." Some go further to contend dropping frameworks and taking up discourse. This paper argues that, if it is true that there exist these two approaches, neither the "frameworks" nor the "discourse" approach alone is sufficient. It is suggested that researchers and practitioners may be better equipped by participating in discourses with and among frameworks. Employing three metaphors, this paper proposes that, in the way "force-fields" and "constellations" require and imply each other, both frameworks and discourse are necessary for human beings to act as a "Peircian fiber-cable" in social problem-solving.

多模态方法跨文化沟通社会科学认识论