Demand-Side Research’s Role in Macro-Management
回应了Priem等人关于需求侧研究在技术创新、创业和战略管理中作用的文章，指出需求侧研究能提供其他价值链研究无法提供的企业活动理解，并探讨了如何促进其对宏观管理研究的贡献。
I respond to the recent article in the Journal of Management by Priem, Li, and Carr titled “Insights and New Directions From Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research.” Priem et al. argue that demand-side research can provide understandings of firm activity that research focusing on other aspects of the firm’s value chain cannot. I highlight what I believe are issues that, if addressed, can promote the contribution of demand-side studies to macro-management research.