战略规划的陷阱

The Pitfalls of Strategic Planning

CALIFORNIA MANAGEMENT REVIEW · 1993
被引 181
人大 A-ABS 3

中文导读

指出战略规划基于外部环境可预测的错误假设,而实际上环境总是不可预测的,规划的流行部分源于控制幻觉。

Abstract

Strategic planning is based on a number of mistaken assumptions. One of these assumptions is that the external environment can be made predictable. But, in point of fact, the external environment is always unpredictable: turbulence is a constant. Accordingly, the popularity of planning rests in part on the illusion of control.

战略管理组织行为决策科学