New Product Development Decision‐Making Effectiveness: Comparing Individuals, Face‐To‐Face Teams, and Virtual Teams*
通过两个实验共411名被试，比较个人、面对面团队和虚拟团队在新产品开发项目继续决策中的有效性，发现团队比个人更有效，虚拟团队最有效。
Abstract A total of 411 subjects participated in two decision‐making experiments in order to examine the effectiveness of new product development project continuation decisions. Using escalation of commitment theory, in Study 1, individual versus face‐to‐face team decision‐making effectiveness was compared. Study 2, an extension of Study 1, compared the new product development decision‐making effectiveness of individuals, face‐to‐face teams, and virtual teams. A virtual team is a geographically and temporally dispersed and electronically communicating work group. In Study 2, the virtual teams communicated asynchronously via groupware technology. Our findings suggest that teams make more effective decisions than individuals, and virtual teams make the most effective decisions.