Testing Explanations of Preference Reversal
通过新实验检验偏好反转现象，发现现有经济学和心理学解释均与数据不符，挑战了无背景偏好的基本假设。
We present a new experimental investigation of preference reversal. Although economists and psychologists have suggested a variety of accounts for this phenomenon, the existing data do not adequately discriminate between them. Relative to previous studies, our design offers enhanced control for economic explanations and new tests of psychological hypotheses. We find a pattern of preference reversals that is inconsistent with all of the best‐known explanations of the phenomenon proposed by economists, with the fundamental economic assumption of context‐free preferences, and with several psychological theories of preference reversal. We explore the explanatory strategies that survive exposure to our data.