Vendor loyalty of farmers: Characterisation, description and analysis
基于两个维度区分农户对供应商的真假忠诚，用聚类和判别分析识别出三类农户，并检验忠诚度与产品、农场、农户特征及购买变量的关系。
Distinction is made between true and spurious vendor loyalty of farmers based on two dimensions. Hypotheses are proposed describing the relationships between the two types of vendor loyalty and product-related characteristics, farm enterprise characteristics, farmer characteristics and buying variables. On the basis of an extended set of data, the existence of various types of vendor loyalty is determined (cluster analysis) and the proposed hypotheses are tested (multiple discriminant analysis). Three groups of farmers are determined with distinct types of vendor loyalty. Some interesting relationships between observed vendor loyalty and product-related characteristics, farm enterprise characteristics, farmer characteristics, and buying variables are shown