NEW PRODUCT ANNOUNCEMENTS AND STOCK PRICES
研究了新产品公告发布后对股票回报的影响，整合了市场营销与财务决策的视角，帮助评估管理决策对公司证券价值的作用。
Abstract The final test of any management decision is its effect on the value of the firm's securities. This paper examines the subsequent impact of the publication of new product announcements on stock returns. A distinguishing feature of this presentation is the integration of decision making in the marketing and finance functional areas.