Toward a critical framework for understanding MNE operations: Revisiting Coca-Cola’s exit from India
用批判诠释学重新解读可口可乐1970年代退出印度事件，指出传统教科书将其简单归因于政治监管环境，而宏观历史背景显示公司因政策僵化错失良机，提醒国际商务教材应避免管理主义偏见。
The exit of Coca-Cola from India in the 1970s has been extensively used in IB textbooks as illustrating the challenges faced by MNEs in difficult political/regulatory environments. In this article, we use critical hermeneutics to challenge the conventional understanding and interpretation of the event. Instead, an understanding of the macro-economic and historical context suggests that the company had other options available to it and may have lost a valuable opportunity due to inflexible policies. IB textbooks should be wary of falling prey to naïve managerialism and instead provide a critical understanding of the operations within a larger context to their readers.