价格歧视对收入的影响:来自音乐会行业的证据

The Impact of Price Discrimination on Revenue: Evidence from the Concert Industry

Review of Economics and Statistics · 2011
被引 48
人大 AFT50ABS 4

中文导读

研究对比音乐会门票统一定价与按座位类别差别定价的收入差异,发现价格歧视比统一定价多带来约5%的收入,且需求差异越大的市场收益越高。

Abstract

Concert tickets can be sold at the same price or at different prices that reflect different seating categories. Price discrimination generates about 5% greater revenues than single-price ticketing. The return to price discrimination is higher in markets with greater demand heterogeneity, as predicted by price discrimination theory. The return to an increase from three to four concert seat categories is roughly half that of an increase from one to two. © 2011 The President and Fellows of Harvard College and the Massachusetts Institute of Technology.

价格歧视收入效应音乐会行业需求异质性