The Impact of Price Discrimination on Revenue: Evidence from the Concert Industry
研究对比音乐会门票统一定价与按座位类别差别定价的收入差异,发现价格歧视比统一定价多带来约5%的收入,且需求差异越大的市场收益越高。
Concert tickets can be sold at the same price or at different prices that reflect different seating categories. Price discrimination generates about 5% greater revenues than single-price ticketing. The return to price discrimination is higher in markets with greater demand heterogeneity, as predicted by price discrimination theory. The return to an increase from three to four concert seat categories is roughly half that of an increase from one to two. © 2011 The President and Fellows of Harvard College and the Massachusetts Institute of Technology.