The Discourse of Corporate Cosmopolitanism
分析了流行全球管理文本中如何呈现世界主义身份理想，指出企业世界主义融合了启蒙运动和后现代两种论述，实则构建了一个无地方归属的灵活跨国资本家阶级，而非尊重文化差异的乌托邦。
This paper examines how the ideal of cosmopolitan identity is represented in selected popular global management texts. It is argued that the corporate cosmopolitan ideal of a flexible identity draws interdiscursively on two main discourses. First, there is the Enlightenment ideal of cosmopolitanism, expressed as a moral imperative towards detachment from existing cultural identities and loyalties in the name of the adoption of a universal perspective. This is reflected in the rhetoric of the necessity for managers and employees to ‘transform’ themselves from ‘locals’ into ‘cosmopolitans’. This uplifting rhetoric of ‘transformation’, however, is accompanied by the more prosaic discourse of cosmopolitanism as a competence in ‘managing culture’ which can be acquired by all. Second, ‘corporate cosmopolitanism’ draws on a ‘postmodern’ ideal of a flexible ‘pastiche’ identity, distanced through irony from all existing cultural and other ‘hot’ loyalties. This discourse is personified in the image of the ‘hybrid’ as the ideal corporate cosmopolitan. It is argued that corporate cosmopolitanism represents, not a utopia in which cultural difference and diversity is respected and celebrated, but a dystopia in which cultural difference is made superfluous by the establishment of a flexible transnational capitalist class with no attachment to or responsibility for place.