Growth through Product-Sharing Services
提出产品共享服务（如租车）是企业被忽视的增长机会，它利用核心产品能力拓展市场，并基于产品、客户和公司战略因素构建了识别适用场景的框架，以戴姆勒-奔驰的汽车共享服务为例说明其战略优势与挑战。
The authors argue that product-sharing services, where companies offer customers the use ofa physicalproduct on a limited basis at a lower cost, offer an overlooked opportunity for growth. The primary advantage of productsharing services is that they leverage afirm 's core product development and production capabilities to expand their portfolio of offerings and market segments. A framework is developedfor distinguishing likely candidates for product sharing from unlikely candidates based on product, customer; and company-strategy considerations. An empirical study of a new car-sharing service at Daimler-Benz is then used to illustrate the development of such a service, its strategic advantages, and the challenges involved.