Strategy Formation In The Family Business : The Role Of Storytelling
通过20个案例，研究家族企业主如何表达和感知家族故事，并探讨其对战略形成的影响，归纳出四种战略类型。
This paper takes an interest in the past, as depicted by family business owners, and how it is reflected in the governance of the firm. The purpose of this paper is to explore how family business owners express and perceive their family business story and the implications for the strategy formation of the firm. Through the storytelling from 20 cases, we conclude that they embrace their past through different degrees of adoption and their promotion or prevention focus. We construct four typologies: strategy formation through reinforcement, renewal, remembrance and rhetoric. The implications of storytelling and these typologies are discussed.