Assessing Espoused Goals in Private Family Firms Using Content Analysis
利用组织身份理论，通过对澳大利亚私有家族企业网站和新闻稿进行内容分析，展示如何从公开叙述中提取规范性和功利性目标，为学者提供比较数据的方法。
Understanding how private family firms gauge performance is of great interest to family business scholars. Unfortunately, finding comparable data to understand differences in the performance of such firms is challenging. This study draws from the organizational identity literature to show how private family firms communicate different goals in publicly available organizational narratives. The authors illustrate a process using content analysis that allows family business scholars to create a comparative data set that captures both normative and utilitarian goals using website and press release narratives from a sample of Australian firms.