想一个数字……随便哪个数字?

Think of a number...any number?

Health Economics · 2005
被引 37
人大 A-

中文导读

分析了3000多人对支付意愿的回答,发现多数人只从有限范围内选了少数几个“突出数字”,表明在难以精确估值时存在假设性偏差。

Abstract

An examination of the willingness to pay values elicited from more than 3000 persons involved in three independent studies revealed that the majority had offered one of a limited number of values from the ranges available to them. These values were 'prominent numbers', the use of which has been observed previously in circumstances where subjects feel that precise estimates of value are either difficult to make, or are not worth making. The existence of widespread prominence in response is suggestive of hypothetical bias in contingent valuation.

支付意愿突出数字假设偏差条件价值评估