REVERSE LOGISTICS: THE IMPACT OF TIMING AND RESOURCES
研究了汽车售后市场中企业引入正式逆向物流项目的时机（率先、早期、晚期）对绩效的影响，发现早期引入而非率先引入的企业可能表现最佳，且资源投入会影响时机与绩效的关系。
Although reverse logistics has become a competitive necessity in many industries, there is a lack of agreement as to when formal reverse logistics programs should be introduced. The current research examines the issue of program introduction timing (first, early, late) in the context of the automobile aftermarket industry. The findings indicate that firms developing formal reverse logistics programs early in their industries – but not first – may be best positioned; however, there is also evidence that the timing/performance relationship can be influenced by resource commitment.