Farmer‐owned brands?
从经济学角度论证美国中西部农业建立农民自有品牌的合理性，通过帕尔玛火腿、蒙塔奇诺布鲁奈罗葡萄酒、维达利亚洋葱及第三方认证组织四个案例，说明品牌能盈利且需控制供给，但可能触犯反垄断法。
Abstract This report lays out the economic arguments in favor of the establishment of farmer‐owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States. The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third‐party verification organization. The case studies show that these brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand. One of the case studies shows that this type of supply control can run afoul of antitrust regulations. [EconLit citations: Q130, Q180, R580.] © 2004 Wiley Periodicals, Inc. Agribusiness 20: 269–285, 2004.