保持门开着:不可获得性对维持选项可行性的激励效应

Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable

Management Science · 2004
被引 144
人大 A+FT50UTD24ABS 4*

中文导读

通过四个实验发现,当选项面临消失威胁时,决策者会投入更多努力和金钱来保持选项开放,即使选项本身吸引力不大,且这种倾向源于损失厌恶而非对灵活性的追求。

Abstract

Many of the options available to decision makers, such as college majors and romantic partners, can become unavailable if sufficient effort is not invested in them (taking classes, sending flowers). The question asked in this work is whether a threat of disappearance changes the way people value such options. In four experiments using “door games,” we demonstrate that options that threaten to disappear cause decision makers to invest more effort and money in keeping these options open, even when the options themselves seem to be of little interest. This general tendency is shown to be resilient to information about the outcomes, to increased experience, and to the saliency of the cost. The last experiment provides initial evidence that the mechanism underlying the tendency to keep doors open is a type of aversion to loss rather than a desire for flexibility.

选项消失威胁投入意愿损失厌恶决策行为