Entrepreneurial Orientation versus Small Business Orientation: What Are Their Relationships to Firm Performance?
研究了创业导向和小企业导向对小型企业绩效的影响，发现企业存续时间长短会改变这两种导向的作用：年轻企业靠创业导向提升绩效，成熟企业则靠小企业导向。
This study examines the constructs of entrepreneurial orientation (EO) versus small business orientation (SBO), their impact on small business performance, and whether these effects are moderated by longevity. A sample of 267 small business owners from 11 small–medium downtowns was used in structural equation modeling (SEM) testing of the measurement, structural and moderation hypotheses. The measurement confirmatory factor analyses models of the two constructs revealed that EO and SBO are unique constructs. Then a structural model predicting performance was tested. Finally, a two-group model split on “below 11 years” versus “11+ years” demonstrated that the structural paths connecting EO and SBO to performance are not the same in these groups: for the younger group, only EO significantly predicts performance while for the older group, only SBO significantly predicts performance.