Strategic Self-Renewal: A Planning Framework for Today
指出,在增长机会减少和全球竞争加剧的背景下,企业需减少对投资组合规划的依赖,转而强调产品延伸和业务复兴,并提出了一个管理自我更新的规划框架。
Fewer new growth opportunities and increased global competition will make “star” businesses a rarity in the late 1980s. Furthermore, divesting “dog” businesses may become difficult because of increased stakeholder activism. Firms therefore may have to decrease their reliance on portfolio planning and increasingly emphasize product extensions and business rejuvenations. A planning framework for managing such a self-renewal is outlined.