Translating Management Ideas: A Discursive Devices Analysis
提出话语策略方法分析管理思想翻译中的语言实践，基于英国公私合作伙伴关系中的质量改进项目数据，研究变革推动者如何运用话语策略向员工介绍新质量制度。
This paper puts forward a discursive devices approach to analysing the linguistic practices involved in the translation of management ideas. The paper draws on empirical data from a study of a quality improvement initiative in a UK public—private partnership. To illustrate our argument, we examine the discursive devices skilfully employed by two change champions during a training session to introduce staff to the new quality regime. Drawing insights from the field of discursive psychology, we analyse how a variety of discursive devices, such as footing, are employed to translate the idea during dialogue between sellers and recipients. We suggest that skilful variation can play a relevant role in the translation of management ideas.