Marketing barriers facing developing country manufactured exporters: A comment
评论Lall（1991）关于传统出口理论忽视营销壁垒的观点，提出发展中国家企业缺乏维持质量标准的激励，且发达国家消费者对来自发展中国家的新产品存在原产地偏见。
Abstract In a recent interesting article, Lall [1991] has noted that conventional export theories tend to neglect the role of marketing barriers to new entrants. In this comment I try to further develop two main ideas. The first is that firms from developing countries may not have the incentive to maintain quality standards. The second is that consumers in developed countries may have a country of origin bias towards new products from developing countries.